Social media platforms encourage sharing and reposting which can significantly expand your audience. In addition to asking for a contribution, ask your followers to help spread the word—the more people that share and repost your message, the more successful your campaign will be!
This resource focuses on two of the biggest social media platforms for raising money, X (formerly known as Twitter) and Facebook, but can be adapted to work for other platforms as well.
If you prefer to learn by watching and listening, click here to watch a video training about the basics of social media fundraising. This includes many of the tips below. Then take a look at the sample social media posts below.
Tip #1
Include video or pictures along with your posts to help increase engagement and views. Some ideas for pictures and videos are:
- Matching campaign graphics that we’ve created for you - you can download them here for Twitter and here for Facebook and Instagram.
- A picture of your group members at a rally, canvassing, or phone banking (pictures of virtual meetings work too!)
- A brief video (no longer than about a minute) of a group member asking folks for their support
Tip #2
Customize your donation page settings. Take a look at your ActBlue page’s social share settings. You can customize the image and text that pops up along with your fundraising ask when you paste the ActBlue page link on social media. You can find more details here.
Tip #3
Shorten your link. You can create a shorter link to your fundraising page via bitly or when you’re editing your ActBlue page (here’s how). This will help the post look cleaner and the link easier to share.
Tip #4
Remember to keep your posts short. Shorter posts are easier to read, which means more people will click your donate link. X limits posts to 280 characters for unpaid users.
Tip #5
Keep posting about the match throughout the campaign. Not every follower sees every post, so you’ll want to post multiple times on each platform to make sure that folks see the posts.