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  • Endorsements Guide

    We know elections—especially primaries—can be intimidating. We also know that an endorsement, done correctly, is one of our most powerful tools for change. This guide demystifies the process, with advice on how best to engage in both primary and general elections.

    Indivisible and the Primary Process

    Since the 2016 election, Indivisible has been dedicated to defeating Donald Trump and his authoritarian political project. Donald Trump rules as a wannabe king, dismantling our democracy with a league of sycophantic enablers at his side. Empowered by techno-fascists, corrupt self-dealing billionaires, and corporate cowards, this regime is killing the American experiment with death by a thousand cuts. We need a real opposition party if we’re to have any hope of not just fighting back, but of winning. The simple truth is, we don’t have time to deal with weak leadership. We need a unified pro-democracy movement, and we need the Democratic Party to be the leading edge of it.
    We know elections–especially primaries!–can be intimidating. We also know that an endorsement, done correctly, is one of our most powerful tools for change.

    It is our hope that groups across the country will take a look at their local primaries in 2026 and find candidates they can get behind and support all the way through the primary and general election. By endorsing candidates, Indivisibles are stepping into their own political power and working to elect the party we deserve.
    This guide demystifies the process, with advice on how best to engage in both primary and general elections. It will walk you through why endorsing in primaries is a good step for your group, how to create an effective process and what to do once you select a candidate; all of which will help you navigate the process as we prepare to win in 2026.

    You’ve pushed candidates on the issues that matter. You’ve knocked doors, phonebanked, and held candidate forums. And you’ve made sure that the people who power our multiracial, grassroots coalition came out to vote. Indivisibles have real people power that’s impossible to ignore, and candidates want to tap into that.

    But we all know our work is not done. Each year that we elect more Indivisible champions the more powerful our movement becomes and the better we’re able to build lasting majorities that can enact progressive priorities. In the House of Representatives, this torch is carried by members of the Congressional Progressive Caucus, who organize and fight to ensure that we pass the most ambitious and progressive legislation possible.

    Beating the GOP, a party that is no longer committed to maintaining basic tenets of democracy, is a hugely important general election goal. It’s absolutely necessary that we continue to repel far-right forces. We also need leaders that are not just pro-democracy, but who will staunchly defend progressive values and stand indivisible with us. That means we have to care about who wins Democratic primaries.

    We know elections—especially primaries!—can be intimidating. We also know that an endorsement, done correctly, is one of our most powerful tools for change. This guide demystifies the process, with advice on how best to engage in both primary and general elections.

    Who is this guide by and for?

    We: Are former political campaign hacks who have worked on local, state, and federal elections.

    You: Are an Indivisible group leader or member looking to build your power.

    What: This guide aims to demystify the candidate endorsement process, including for (gasp!) primaries.

    Why: Done right, endorsements are a critical tool for applying and growing your Indivisible group’s political power.

    Download the Guide!