Indivisible Truth Brigade: Fight Disinformation

650M+ Social Media and as many on Facebook plus offline conversations

14% Misinfo-Spreaders shift their thinking – with just one Indivisible Truth Sandwich message

90+ Trainings Held and thousands of people have learned to open minds, online and offline

13K+ People have joined the Truth Brigade with members in every state!

Disrupt Disinformation

Watch this space over the next few months for Truth Brigade archives, including legacy campaigns, toolkits and videos. For now, you can connect to our volunteer-led legacy social media channels.

Facebook Group Slack Channel

Person holding protest sign with the state capital as the background. The words “Above All Else Democracy” written on top of sign.

Indivisible Disinformation Disruption

Grassroots volunteers can disrupt the lie machine person by person. For five years, Truth Brigade trained thousands to counter disinformation. Indivisible is now integrating these strategies across the organization, so new trainings are paused.

Fight Back Against Disinformation Social Media Campaigns

Take the fight against disinformation to where it goes viral – on social media. Here are hundreds of messages you can personalize and share with a click. See all the messages by clicking on the right arrow ( >) in the margin, or by heading over to our social media sharing platform.

To send your message immediately, first choose your network–like Facebook, or Bluesky– by clicking the little triangle by the network name you see. It’s in the same line as “Select social network.” Then click the “Share on …” button. You’ll get the hang of it!

Disrupt Disinfo on Social Media

Truth Brigade video thumbnail — Volunteer Testimonials. Truth Brigade volunteers spark change through authentic, positive conversations that counter disinformation, open minds, and inspire others to join.

FAQs

What's the Truth Brigade's focus?

Through disrupting disinformation, we hope to help reclaim a civil society built on the shared value of the pursuit of objective truths. The primary role of the Truth Brigade in this space is to mobilize and train grassroots activists to disrupt the flow of disinformation and misinformation through peer-to-peer sharing of consistent messages and tactics that:

Discourage interaction with disinformation, so it loses momentum, and
Encourage critical thinking, so our work extends beyond any single message and empowers individuals to question before clicking

How do you know this works?

We did a whole bunch of research, and everything we recommend is vetted–daily–by independent advisors who study disinformation and how to combat it. Here are a few studies and other resources we found helpful in developing our tactics–find more about best practices in fighting the lies in our Welcome Guide:

Peer-to-peer persuasion works better than bots or bad actors

Start and end messages with the truth: from George Lakoff and the Debunking Handbook 2020

The psychology of disinformation — 3 part series

Not clicking, commenting or sharing can stop the lies from rising to the top of social media feeds: from Sprout Social and Business Insider.

This MIT study describes how most disinformation is shared inadvertently online, how thinking critically disrupts the sharing of disinformation exponentially, and how many people will think more critically and refrain from sharing misinformation for the long haul with just one correction

Find common ground to open minds: Race/Class Narrative recommendations

All of this suggests that real people sharing, with trusted contacts, strategically-written truthful content that exposes bad actors is the most effective tactic individuals can employ to make folks stop and think, and thereby disrupt the flow of the lies.