Simply put, digital fundraising is fundraising using digital technology, such as email, social media, and mobile platforms. Rapid technological growth has transformed the way non-profits and other organizations fundraise and connect with their supporters.
There are many different methods and platforms that can make digital fundraising easier. When used in combination with good communication strategy, digital fundraising is a great way to help your group raise the money it needs to make an even bigger impact.
Email is an effective fundraising tool because it is a cost-effective way to keep people involved and up to date. It is a good way to spread your story and ask for donations. When creating an email campaign, be sure to:
We’ve put together a sample fundraising email that you can use here.
Social media sites-such as Facebook, Twitter, and Instagram can help you establish a digital media presence, which will go a long way in fundraising. Use social media to raise awareness of your cause, and encourage people to support your work with a contribution. Give your supporters messages that are easy to share, whether they’re tweets, videos, or stories. The more people that share and repost your message, the more successful your campaign will be!
Here are a few sample social media posts.
Adding a donate button to your webpage is also a successful way to fundraise. This won’t automatically result in donations, though. You’ll need to drive traffic to your website with the right message to encourage them to donate.
Why are you trying to raise money? Is there a specific issue you are advocating for or against? Your grassroots campaign will be more successful if you tie it to a specific issues, or “call-to-action.” Name the campaign and include the story to let donors know what it is, why you are doing it, who you are helping, and what they can do to join in the efforts.
You will also want to develop goals for your digital campaign. Try to make your goals “SMART”: Specific, Measurable, Achievable, Realistic, and Time-bound. For example, you could set the goals:
Finally, you will want to create a communications plan before you start to outline responsibilities and the timeline for each piece of outreach or “touch.” Once you determine the length of the campaign, figure out how often you want to correspond.
For shorter campaigns, it is appropriate to reach out more often. For example, if your campaign is a week long, consider sending emails every day or every other day, and posting on social media a few times a day.
For longer campaigns, say a month, you will want to send emails every few days or once a week to not exhaust your subscribers. The frequency of posts on social media can stay daily as this shouldn’t have a negative effect.
The following tools can be implemented through ActBlue and will help to increase the success of your digital fundraising campaign:
Here are a few additional ways to boost your reach and be even more successful:
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