The matching campaign provides a great incentive to ask folks to set up monthly donations to your group! Personalize the sample email below, or write your own.
Tip #1: Track the success of your monthly donation ask by using Reference Codes (or Refcodes for short). Refcodes are custom tags that you can add to your ActBlue links to easily track which links perform best. You can find more information and instructions here.
Tip #2: Encourage monthly gifts by editing your page settings. Examples include having some extra text near the “monthly” button to give a short pitch, or having a pop-up asking folks if they’d like to make their gift monthly. You can find more information and instructions here.
Subject Line: Give a monthly gift to {Indivisible Group} and your first donation will be doubled!
Dear {name},
As we prepare for the rest of 2025, we know that extremism threatens to erode our democracy. MAGA continues their attacks on our fundamental rights. This is a scary moment for our country, but also one that must inspire action.
It’s up to us – all of us who care about defending our democracy, protecting our freedoms, and leaving a livable planet to future generations – to put in the work this year. That’s why we’re reaching out and asking folks to start a monthly contribution today. {Link to ActBlue page}
Your continued support can help us with our routine costs, such as our virtual meeting account, printing, and supplies. Your monthly donation also helps us respond to urgent news, allowing us to organize and act together swiftly to seize opportunities to create meaningful change, like when we jumped into action after {insert a time you were able to respond to something quickly}.
Will you start giving $5 or $10 monthly today {Link to ActBlue page}?
Here’s what we’ve done in the past with support from our donors:
We’ve set a goal to raise at least $500 by the end of June, and Indivisible National will match every dollar you give up to $500 total between June 1st and June 30th.
If you start a monthly donation by June 30th {Link to ActBlue page}, your first gift will be doubled, AND you’ll be supporting our organizing work every single month.
Now is the time to support {Indivisible group} as we build our power. Please consider making a contribution today.
Because of you, we’re confident we can save our democracy.
In solidarity,
{name}
{Indivisible Group} leader
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