The matching campaign provides a great incentive to ask folks to set up monthly donations to your group! Personalize the sample email below, or write your own.
- Take a look at our guide about why monthly gifts matter here.
- Lots of the guidance in our email guide applies here, so be sure to check out those tips as well.
Tip #1: Track the success of your monthly donation ask by using Reference Codes (or Refcodes for short). Refcodes are custom tags that you can add to your ActBlue links to easily track which links perform best. You can find more information and instructions here.
Tip #2: Encourage monthly gifts by editing your page settings. Examples include having some extra text near the “monthly” button to give a short pitch, or having a pop-up asking folks if they’d like to make their gift monthly. You can find more information and instructions here.
Here’s a sample fundraising email that you can use as a starting point for the matching campaign.
Sample Email
Subject Line: Give a monthly gift to {Indivisible Group} and your first donation will be doubled!
Dear {name},
This is the moment to show up. Across the country, people just like us are mobilizing to defend democracy, protect our freedoms and stand up to the growing attacks on our rights and our communities. This work takes more than a one-time action: it takes sustained, committed support from people who believe local organizing is how real change happens.
That’s why we’re asking you to become a monthly donor to {Indivisible Group}. Monthly gifts help our group with our routine costs, such as our virtual meeting account, printing, and supplies. Your monthly donation also helps us plan ahead, respond quickly, host events, support organizing efforts and keep building momentum right here in our community.
Right now, new monthly gifts will be matched, dollar for dollar, up to $300! That means your commitment today can make twice the impact this month as we continue this urgent work together.
Will you start a monthly gift today? {Link to ActBlue page}
Whether it’s $5, $10, $20 or more each month, your recurring support helps sustain this work for the long haul- and sends a powerful message that you’re in this fight with us.
Please consider making a monthly contribution today to support our work. {Link to ActBlue page}. Thank you for standing with us and investing in the future we’re working to build.
In solidarity,
{name}
{Indivisible Group} leader