Over 85% of distributed fundraising groups fundraise via email, which makes it the most popular method of fundraising within the distributed fundraising program. And for good reason–email fundraising is among the most effective digital fundraising strategies!
If you prefer to learn by watching and listening, click here to watch a video training about the basics of email fundraising. This includes many of the following tips. Then, take a look at the sample email below.
Tip #1: Send multiple emails. It’s recommended to send multiple emails throughout the matching campaign period asking supporters to contribute. For example, you could send one or two emails to your full list of supporters, and then a follow-up email to folks who have donated in the past. (Past donors are the most likely to donate again).
Tip #2: Highlight the match. Make sure that you mention the match in your subject line. You don’t want to miss the opportunity for folks to open the email because they didn’t know about the match.
Tip #3: Be personal. Include the supporter’s name in the greeting and include your own name or another group leader’s name as the sender and signature.
Tip #4: Keep it short and easy to skim. Ensure that the full email is easy to read and that folks can skim through it if they’re in a hurry. Be sure to include bolded text with the most important information and multiple donation page links.
Here’s a sample fundraising email that you can use as a starting point for the matching campaign.
Sample Email
Subject Line: Your gift will be matched: Give to {Indivisible Group} now and double your impact!
Dear {name},
This is the moment to show up. Across the country, people just like us are mobilizing to defend democracy, protect our freedoms and push back against the attacks we’re seeing on our rights, our communities and our future.
Real change doesn’t happen on its own- it happens when people step up, organize locally and invest in the work that moves people to action.
That’s exactly what {Indivisible Group} is doing. Every day we’re working to build power, support our community and fight for the values we believe in.
{insert your group’s activities and achievements so far in 2026}
We’ve set a goal to raise at least $300 before August 31st, and Indivisible National will match every dollar our group raises up to $300 total between August 1st and August 31st, 2026! That means your gift today can go twice as far in helping us fund events, outreach, organizing efforts and the local work needed to make a real impact.
Will you give a gift today to help us unlock this full match? {Link to ActBlue page}
Whether you can give $5, $10, $25 or more, every dollar matters, and right now has twice the power.
These are some of the expenses we foresee for the year: {Use the items below or insert your own items to fund}
$25 = Flyers for outreach fair
$50 = Snacks for group meeting
$100 = Safety gear for protests
$150 = Online meeting tool annual payment
Please consider making a contribution today to support our work. {Link to ActBlue page}. Thank you for believing in this work and standing with us!
In solidarity,
{name}
{Indivisible Group} leader