Transparent background image of We Ain't Buying It campaign logo with "x" across the logos of Target, Amazon, and Home Depot.

With the holiday season approaching, let’s make our dollars count.  

We have power as consumers and we can leverage that power to protect our democracy and send a powerful message to companies: When you support Trump, we don’t support you.

Join the We Ain’t Buying It campaign and take action over Thanksgiving to pressure companies to stop colluding with the Trump administration and enabling their authoritarian overreach.

Our Targets:

We’re focused on companies that are capitulating to the Trump administration and going along with their harmful, authoritarian policies. 

  • Target caved to Trump and rolled back their diversity, equity, and inclusion policies.
  • Home Depot has done nothing to protect immigrants in their stores as ICE continues to conduct violent raids on their property.
  • Amazon has funded the Trump administration through donations and discounted government contracts (including for ICE), all in exchange for massive corporate tax breaks. 

These corporations think that they profit when they go along with Trump’s attacks on our democracy. But we can make it clear that there is a price to pay for enabling authoritarianism.

Our Ask:

Our ask is simple: Target, Home Depot, and Amazon must stop undermining our democracy by collaborating with, and enabling, the Trump administration. Reinstate their DEI policies, refuse to cooperate with ICE, and withhold funding to Trump’s authoritarian regime. 

Take Action: 

Join us for a full Thanksgiving black out. From Thanksgiving Day through Cyber Monday (11/27 - 12/1), don’t buy anything from Target, Amazon, or Home Depot. Don’t give any money to the companies that are undermining our democracy.  

Instead, support small, local businesses or mutual aid efforts in your community. 

Why Thanksgiving weekend? 

Thanksgiving weekend is a peak shopping time. Last year, more than 196 million Americans shopped over the holiday weekend. So it’s an opportune time to send a message to Target, Home Depot, and Amazon: if you collaborate with Trump, we won’t shop with you. They’ll be forced to take notice when they don’t get the record numbers of shoppers they’re anticipating. 

Social Media + Graphics

You can generate posts for various social media platforms using SoSha templates or Canva templates specifically for Instagram. 

You can find additional promotional graphics here. 

Resources

Learn more about this campaign at weaintbuyingit.com. 

If you have any questions, feel free to reach out at pillars@indivisible.org