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Example Strategic Campaign Plan

Part 1: Team

  • Groups: List Indivisible groups you work with

  • Partner Organizations: List partners you work in coalition with

  • Indivisible National Organizer: List your Indivisible national organizer

Part 2: Goals

Big Picture Goal:

What are you trying to accomplish in your state? What is the specific big picture policy that you’re aiming for? Why? Is part of your goal to improve collaboration across Indivisible groups in your state? Is part of your goal to show up as good partners for impacted communities?

Campaign Goal:

What is the specific bill, initiative, effort you are undertaking that gets you closer to the big picture goal?

Policy Background

What is the background of the policy or legislation that you are trying to get passed. Give a brief overview.

Part 3: Strategy

Legislative Targets

Map out your bill’s trajectory. What committees will it be heading to? Who are the key decision makers on those committees? Are there other key decision makers in leadership who may need to be influenced?

Legislative Timeline

When will the bill be moving? Are there key timepoints for action in the legislative calendar that you can identify?

Example timeline from California:

  • Mid April: Bill heard in Assembly Public Safety Committee

    • April 27th: Deadline for bill to pass policy committee

  • Mid May: Bill heard in Assembly Appropriations

    • May 25th: Deadline for bill to pass Appropriations

  • Last week of May: Bill heard on Assembly floor

    • May 31st: Deadline for bill to pass floor of Assembly

  • Early/Mid June: Bill heard in Senate Public Safety

    • June 29th: Deadline for bill to pass policy committee

  • July: Recess

  • Early August: Bill heard in Senate Appropriations

    • August 17th: Deadline for bill to pass Appropriations

  • Last two weeks of August: Bill heard on Senate floor

    • August 31st: Deadline to pass and send to Governor

  • September: Bill sent to Governor

    • September 30th: Deadline for Governor signature

Part 4: Metrics & Tactics

Name and describe the tactics that you’ll be using throughout your program. Explain their effectiveness and why they make sense. Use the lists of tactics below to think about different options, and choose the metrics that go with them! Also think about HOW you’ll use each tactic and WHEN they make the most sense.

Example Tactics

Example Metrics

Written testimony

XX Indivisible groups across the state submit a written testimony in advance of a committee vote

Oral testimony

XX Indivisible members appear for oral testimony in XX% of committee hearings for the bill

Office visits

XX% of target legislators receive office visits from their local Indivisible groups

Phone calls

XX phone calls from constituents to target legislators in advance of critical votes

Lobby day

XX people attend a lobby day at the capitol


XX op-eds placed in local papers

Letters to the editor

XX letters to the editor placed in local papers

Social media

Our campaign hashtag is mentioned XX times

Part 5: Timeline


    • Strategy (e.g. Build coalition to work on this legislation/issue)

    • Tactics: (e.g. Outreach to Indivisible groups and partner organizations)


    • Strategy (e.g. Build media awareness of legislation or issue)

    • Tactics: (e.g. Place op-ed in statewide paper)


    • Strategy (e.g. Pressure legislators on committee to vote yes on the bill)

    • Tactics: (e.g. Submit written testimony, outreach to indivisible members of committee members to drive local phone calls, appear for oral testimony at committee hearing)


    • Strategy:

    • Tactics:

Part 6: Resources

What resources do you need to implement your campaign plan and who might be able to provide them to you (i.e. what your coalition has: time, money, skills, materials, relationships, etc?)

Resources Needed:

Who can help:

(E.g op-ed writers)


(E.g. sample call scripts)


(E.g. transportation to a lobby day)


(E.g. graphics for office visits & twitter)