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Electoral Resource

Endorsement Success Stories

Over the course of 2020, we saw how local groups across the country took this guide and put their own spin on it. We’ve seen groups use endorsements as a powerful tool in both primary and general elections, in red, blue, and purple districts, in open seats and seats with an incumbent. We talked to Group Leaders to hear how they used endorsements and why it was the right tool for them. As you think through the role endorsements will play in your group this cycle, we hope these stories will be helpful.

Endorsements Guide: Post-Endorsement Planning

To amplify and further the impact of the endorsements of local groups, Indivisible will facilitate a grassroots-driven national endorsement program for federal (U.S. Senate and U.S House) and gubernatorial candidates. Indivisible groups who have undertaken an endorsement process in their district or state can submit a local endorsement for national consideration.

Endorsements Guide: How to Make an Endorsement

This chapter discusses how your Indivisible group can go about making that endorsement: from getting to know a candidate to issuing your endorsement statement, you’ll learn what to do -- and what not to do -- when your group wants to throw its hat into the electoral ring. 

Endorsements Guide: Factors to Consider When Endorsing a Candidate

At the end of the day, you’re endorsing a candidate because you think they’re the best person to hold political office. But making that assessment involves thinking through a lot of factors about who the candidate is, what they stand for, and what their chances are. This chapter reviews key factors your Indivisible group will want to consider.

Endorsements Guide: What Makes Your Group’s Endorsement Powerful

An endorsement is a formal way of signaling and mobilizing your Indivisible group’s support for a candidate. Powerful endorsements are not empty statements, but real commitments that promise concrete actions by your group and members. This chapter goes deeper on what a candidate endorsement is; what the campaign gets from your endorsements; and what your Indivisible group can achieve by using endorsements.

Endorsements Guide

We know elections—especially primaries—can be intimidating. We also know that an endorsement, done correctly, is one of our most powerful tools for change. This guide demystifies the process, with advice on how best to engage in both primary and general elections.