When we launched the first version of this endorsement guide in November 2017, our goal was simple: to give Indivisibles the tools they need to wield power in the electoral process. Over the course of 2018 and 2020, we saw how local groups across the country took this guide and put their own spin on it. We’ve seen groups use endorsements as a powerful tool in both primary and general elections, in red, blue, and purple districts, in open seats and seats with an incumbent.
We talked to Group Leaders to hear how they used endorsements and why it was the right tool for them. We’ve also added anecdotes and photos from these Group Leaders throughout the guide. As you think through the role endorsements will play in your group this cycle, we hope these stories will be helpful.