We know elections—especially primaries—can be intimidating. We also know that an endorsement, done correctly, is one of our most powerful tools for change. This guide demystifies the process, with advice on how best to engage in both primary and general elections.
Over the course of 2020, we saw how local groups across the country took this guide and put their own spin on it. We’ve seen groups use endorsements as a powerful tool in both primary and general elections, in red, blue, and purple districts, in open seats and seats with an incumbent. We talked to Group Leaders to hear how they used endorsements and why it was the right tool for them. As you think through the role endorsements will play in your group this cycle, we hope these stories will be helpful.